After 50 years of writing and editing in countless genres, the first advice I give my clients is to train themselves to give up such nefarious behavior,
and write as if your next broad grin will depend on it!
After all, what will change in life–honestly–if your word choice or paragraph or section or chapter or book ends up being A or B, gets a thumbs up or thumbs down?
The one and only decision that matters is how it makes you feel. Everything else is largely or totally out of your hands.
I begin any editing job by coaching a client through the process of choosing their most personal “brand” or “Why?” statement. Everything you write should make you feel happy, fulfilled, or even a wee bit transformed.
Which requires writing something that’s true and genuine to you.
The more genuine we are, the less we want to judge ourselves or others. Observe of course, and become more aware certainly.
But to distinguish and judge reduces the chance that what we write will be genuine and appealing.